Washington Federal Savings Receives Rave Reviews for High-Tech Energy Efficient Signage

Kirkland, WA (PRBuzz) May 19, 2010 — When Washington Federal Savings embarked on a campaign to create a sign program from the ground up, they needed a company that could do more than just build signs. The bank executives were seeking a new fresh look at the forefront of design and featuring new energy efficient technology. The Sign Factory was uniquely positioned to provide industry leading brand strategy, design, build and installation services.
“Jim Risher and his team did a good job of collaborating with us to interpret our branding guidelines to create an efficient design and workable signage program that has generated lots of positive comments from both employees and customers,” said Cathy Cooper, Sr VP and Marketing Manager. “The result is a very good design, look and feel for our corporate brand.”
The Sign Factory team attended weekly branding meetings for several months. They worked with an initial concept for a logo to create a prototype that was deployed for testing at a local branch. The new signs feature energy efficient fluorescent and LED’s to produce halo illumination that washes green light onto the sign faces which are curved to create an architectural feel. The letters are routed from the aluminum faces and accented with pushed-through acrylic to provide dimension.
“With our years of experience and new technology, we are a leader in partnering with our clients from the very beginning to create signage that sets them apart from the competition, “said Jim Risher, President, The Sign Factory. “This project represents a huge transformation in branding and signage recognizable to both employees and customers.”
For more information on how your company can take advantage of the latest high-tech energy efficient design, visitwww.thesignfactoryusa.com or call 1-800-585-2066.