The Sign Factory USA Recognized by Signs of the Times Magazine for High-Energy, Mercury Coffee Sign

Kirkland, WA (PRBuzz) May 19, 2010 — Mercury Coffee and The Sign Factory USA scored a double victory by collaborating on a signage project that resulted in a very successful and recognizable brand while at the same time earning accolades from industry leading Signs of the Times Magazine. (See story below)
“Working together with owner Morgan Harris, we were able to re-invent the Mercury Coffee brand identity to be the one that stands out as the most recognizable versus the competition,” said Jim Risher, President, The Sign Factory USA. “We’re both pleased with the unique galvanized sheet metal look in stark contrast to the existing green multi colored brand logo. Kudos to our Shop Foreman Shawn Spencer, who led the effort to build the grain silo design for the company’s locations in the greater Seattle area.”
The Mercury Coffee project is a perfect example of a company that was unsatisfied with their vendor and seeking a fresh approach to their branding signage. For more information on how you can experience similar results, visit www.thesignfactoryusa.com or call 1-800-585-2066.
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Signs of the Times
May 2010
Best of the Rest: The Sign Factory
The Seattle-based shop creates a high-energy, coffee-company sign.
By Steve Aust
http://www.signweb.com/content/best-rest-the-sign-factory
Coordinating ST’s International Sign Contest annually provides one of my most enjoyable job duties. The opportunity to review hundreds of top-flight projects that arrive through the transom -mostly on our FTP server and via email – always delivers an exhilarating experience.

Given the quality of entries we receive, it’s always unfortunate that some very worthwhile signage doesn’t make the winners’ circle. But, just because an entry doesn’t earn recognition in the contest gallery, it may still appear on our pages. This month, we’ve culled through several submissions left in the field and compiled this gallery.
As they say, beauty is in the eye of the beholder. Maybe you’ll like some of the signage presented here more than those that earned glory in last month’s issue. In any event, ST proudly offers the “best of the rest.”

On this sign, I can certainly identify with the feeling of winged feet after downing a couple of cups of joe (although, after the caffeine crash, the wings transmute to anvils). The Sign Factory (Kirkland, WA) built the sign as a single-sided logo that comprises 0.050- and 0.080-in.