Seattle (PRBuzz) April 28, 2010 — It’s one of the most recognized signs at the M’s ballpark: The Hit-it-Here Café. When one of the world’s largest companies needed to re-brand the infamous sign, they automatically enlisted the experts at The Sign Factory.

The ING Direct project presented a significant challenge to design, manufacture and deploy an entirely new state-of-the-art sign that emulated the existing Hit-it-Here Café sign in time for opening day at Safeco Field. The Sign Factory team utilized their expertise, experience, complete neon department and industry-leading quality control program to install one of the most aesthetically pleasing and well lit signs at Safeco field.

“In an age of LED’s, this is a 100 percent neon sign with an efficiency level far superior to most other lighting options,” said Jim Risher, President, The Sign Factory USA. “We are very proud of the fact that ING Direct chose to continue our successful partnership on such an important branding campaign. The new sign provides consistent exposure for fans at the stadium and watching at home. This is a great addition to Safeco field.”

The work included significant changes to an existing sign below the Hit-it-Here Café sign, including reconfiguring, refurbishing and repainting to glow neon orange and white, matching ING’s branding. “This project could not have been successful without the depth of experience of Tom Bonifant, who brings years of experience working in complicated environments such as Safeco field,’ said Ken Naaz, V.P., Design and Development, The Sign Factory USA. “Because of our complete in-house neon department, we were able to work directly with the client during the process to ensure quality control at every phase of the process. As a result, everything was ready for opening day.”

The Sign Factory earned the trust of ING Direct after working successfully to rebrand their West Coast National headquarters located in Pioneer Square. ING was extremely satisfied with how the Sign Factory team was able to work with the local historical society to adhere to their stringent guidelines while at the same time installing functional corporate branding.

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Jeff Denenholz
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