I’m struck by the trepidation many business owners possess regarding the chance to share their client success stories for marketing and public relations. It’s easy when your head down running a business to automatically think of the traditional testimonial or trading of favors to speak highly of a product or service.

At Thomas Center we take a different approach. Our goal is to help position you as a leader in your respective fields of expertise. We’re lucky to work with industry leaders. You may not even realize the fact that you and your clients have best practices and thought leadership to share with your clients, colleagues and prospects.

A challenge/opportunity/solution short news story highlighting the success of your association with a client helps both sides and enables others to learn as well. Don’t be hesitant to ask your clients to join with you on the brand journey to establish a leadership position.