Authored Articles Equal Industry Leadership
Many C-level execs create and launch industry leading products, services and technologies but often lack the time and internal resources to share successful best practices with their peers, clients and prospects. A senior marketing/PR professional can collaborate with these execs and related parties to write and pitch articles to industry publications, associations, forums and social media sites.
Recently Thomas Center worked with a client to secure an article in a leading industry magazine. The piece focused on the successful implementation of a ground-breaking solar energy project to power and illuminate branding signage on a college campus year round, even during long periods of winter darkness. We conducted short interviews with the exec, select vendors and a college representative to create a 1,000 word story for the August issue. All parties had final editing and approvals. The article will appear with the exec’s byline/
Once published, the company can utilize the article in sales and marketing collateral to help position themselves on the cutting-edge of their respective field. Third party publicity such as this piece can often make the difference for repeat clients and new prospects.