Authored Articles Equal Industry Leadership

Many C-level execs create and launch industry leading products, services and technologies but often lack the time and internal resources to share successful best practices with their peers, clients and prospects.  A senior marketing/PR professional can collaborate with these execs and related parties to write and pitch articles to industry publications, associations, forums and social media sites.

Recently Thomas Center worked with a client to secure an article in a leading industry magazine.  The piece focused on the successful implementation of a ground-breaking solar energy project to power and illuminate branding signage on a college campus year round, even during long periods of winter darkness.   We conducted short interviews with the exec, select vendors and a college representative to create a 1,000 word story for the August issue.  All parties had final editing and approvals.  The article will appear with the exec’s byline/

Once published, the company can utilize the article in sales and marketing collateral to help position themselves on the cutting-edge of their respective field.  Third party publicity such as this piece can often make the difference for repeat clients and new prospects.

About Jeff Denenholz

Jeff has successfully created and executed high-level marketing and public relations campaigns throughout his career in diverse markets, representing brand name companies such as Microsoft, Boeing, United Way and Pyramid Breweries.