The following are concepts for the look of the brochure, and general design directions for the possible future of the Genesee brand image.   Industry Standard: This first concept is basically a continuation of the current brand image. It is simple, to-the-point, and re-enforces the brand image that is currently associated with Genesee.   Heritage: This next concept is a vintage throwback, emphasizing Genesees' history and dedication to core values. We combine these themes with simple graphics to produce a local, hometown vibe but with a modern sense of design and execution. Read More

Ad Concepts

    Minimalist: product showcase These concepts stem from the simple idea of letting the product do the talking. Fresh asphalt, in and of itself, is exceptionally beautiful and using the ad space to offer a simple, detailed image of fresh asphalt will not only interrupt the generally chaotic nature of magazine advertisements, but it will draw in the viewer with it's attention to detail and quality. The customer is not bombarded with information, they are simply introduced to a beautiful image. Same approach with a clever tagline: Read More